The topic was the 2017-2020 strategy. A brainstorming session dedicated to a management team was organized in the form of a half-day World Café session. Around 5 themes (Customers and stakeholders, Product & Services, Quality, Pricing, Technology, Processes and Quality), the participants thought about 3 specific questions. The cross-fertilization due to the association of an innovative and surprising method as well as the professional facilitation brought the participants to extremely fruitful sharing of ideas. The session was considered as a great success as some ideas were actually selected for the organisation’s strategy.
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